Elon Musk says an ad-free paid model for Twitter users will be available soon. The billionaire said in a tweet on Saturday that the ads were “too frequent” and “too big”. The subscription would join the platform’s other paid model, Twitter Blue. Something is loading.
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Elon Musk wants to give Twitter users a way to bypass ads he calls “too frequent” and “too big” – but at a cost.
The billionaire owner of Twitter wrote in a tweet on Saturday that the company would launch a “more expensive subscription that allows no ads” in the coming weeks.
The paid subscription would join Twitter Blue, a model in which users pay a fee to receive a verified blue tick, as well as access to features like an edit button. Twitter Blue currently costs $11 per month for iOS and Android mobile access, and $8 for desktop users. The cost of the ad-free tier wasn’t immediately clear.
The upcoming subscription comes as Musk continues to find himself in hot water with advertisers since his October 2022 takeover. content, while others are removing their ads altogether.
In November, several brands announced they would suspend advertising on Twitter, including General Motors, Volkswagen, Audi and Pfizer, among others. And while Musk has tried to allay their concerns in meetings, hesitation remains. According to The Information, ad-buying company Group M has cut its spending on the social platform by up to 50%.
Meanwhile, the Financial Times reported that Musk will have to make the first interest payment this month on the $13 billion loan he took out to complete the $44 billion purchase of Twitter, leaving the company in a precarious financial situation.