The Twitter executive who was seen in a viral photo sleeping on the floor at headquarters as Elon Musk imposed his “extremely hardcore” work culture has been fired, according to reports.
Esther Crawford, a holdover from the old regime who reportedly gained Musk’s trust and elbowed her way into the reclusive mogul’s tight inner circle, was given the boot over the weekend, according to The Information.
Sources told the tech news site that Crawford and several other product leaders learned they were fired after they were locked out of their company systems over the weekend.
Crawford took to social media late on Sunday night and responded to the torrent of criticism from Twitter users who noted that she got the axe despite her loyalty to her new boss.
“The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake,” Crawford tweeted.
Esther Crawford, the Twitter executive who was seen in a viral photo sleeping on the floor of her office after Elon Musk’s takeover of the company, has been fired, according to reports.Twitter / @esthercrawford
“Those who jeer & mock are necessarily on the sidelines and not in the arena,” she said, referencing a famous quote by Theodore Roosevelt.
“I’m deeply proud of the team for building through so much noise & chaos.”
Several Twitter users accused Crawford of being “sycophantic” while others snarked that it was a “real shocker that sleeping in the office wasn’t enough.”
Last fall, Crawford was pictured in her sleeping bag on the floor of her office.@evanstnlyjones
The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake. Those who jeer & mock are necessarily on the sidelines and not in the arena. I’m deeply proud of the team for building through so much noise & chaos. 💙
— Esther Crawford ✨ (@esthercrawford) February 27, 2023
Crawford, who was entrusted to oversee the Twitter Blue subscription service, stood out because she was one of the few of Musk’s trusted lieutenants who was not brought over from one of his other companies — Tesla, SpaceX, and The Boring Co.
Crawford was one of dozens of engineers, product managers, data scientists, and team heads who were let go, according to the tech-centered news site. At least 200 employees were laid off in the latest round of cuts, according to reports.
Martijn de Kuijper, a senior product manager based in Holland, tweeted that he, too, learned of his dismissal when he failed to log into his corporate computer system.
“Waking up to find I’ve been locked out of my email. Looks like I’m let go,” de Kuijper, who founded the Revue newsletter platform which was later bought by Twitter, tweeted.
Crawford is one of some 200 Twitter employees who were let go over the weekend.Twitter / @esthercrawford
“Now my Revue journey is really over.”
Revue was shut down by Twitter in January.
The latest job cuts at Twitter appear to be a sign that Musk is having difficulty meeting his goal of breaking even. Musk has culled his work force at least eight times since taking the helm of the San Francisco-based microblogging site last fall.
Before Musk bought the firm, Twitter employed roughly 7,500 people. As of Monday, that number has been whittled down to around 2,000 — an astounding 70% cut.
Musk’s social media company, which he acquired for $44 billion last year, must make a $1.2 billion annual interest payment as per the terms of the mogul’s heavily leveraged buyout of the firm.
Waking up to find I’ve been locked out of my email. Looks like I’m let go. Now my Revue journey is really over
— Martijn (@mdekuijper) February 26, 2023
Musk said in November that the service was experiencing a “massive drop in revenue” as advertisers pulled spending amid concerns about content moderation.
Twitter recently started sharing revenue from advertisements with some of its content creators.
With Post wires