Super Bowl commercials are almost as famous as the game itself, with millions guaranteed. This game continued the tradition of including dozens of celebrities to make cameos in commercials. Some early stars include Ben Affleck, Jennifer Lopez, Serena Williams, and more. Something is loading.
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One of the main themes of Super Bowl LVII commercials, for another year in a row, is the amount of stars brands are recruiting for the world-class publicity parade that is the Super Bowl.
Dunkin’ Donuts
Dunkin’ Donuts launched an early claim by surprising viewers with a Super Bowl ad featuring Ben Affleck’s brief stint as a Dunkin’ employee that made headlines last month.
Affleck, in an exaggerated Boston accent, appears to be struggling to serve multiple customers until he is surprised by his wife, movie star Jennifer Lopez, pulling up to the wheel, wondering what he is doing while working in the cafe.
—Dunkin’ (@dunkindonuts) February 12, 2023Michelob Ultra
The Michelob Ultra commercial that aired during the first half featured one of the biggest sets of the night, with tennis legend Serena Williams, “Succession” Brian Cox, Miami Heat star Jimmy Butler and several other athletes and entertainers performed in a “Caddyshack” parody.
The band re-enacted several scenes from the 1980 comedy classic to the tune of Kenny Loggins’ “I’m Alright,” one of the songs that featured prominently in the film. The ad featured a variety of scenes from the film, all with Michelob Ultra added.
—Michelob ULTRA (@MichelobULTRA) February 9, 2023