The Post has learned that Triller, TikTok’s rival, has bought Thuzio. The company is a live events company founded by former New York Giant Tiki Barber.
Terms of the deal weren’t disclosed, but TrillerNet executives said it will expand their company’s reach, which includes Fight Club, a boxing and entertainment streamer co-founded by Snoop Dogg; and Verzuz, a live-streaming song battle franchise co-founded by rappers Timbaland and Swizz Beatz.
TrillerNet’s ambitions are high as it plans to go public in the coming months, according to a source, who put the company’s valuation at around $5 billion.
“We think about creating the world’s largest stage for creators,”Mahi Da Silva, CEO TrillerNet, told The Post. “Thuzio is really known for some marquee events. For instance, a party they put together for the Super Bowl attracts a ton of celebrities. It’s a see and be seen event.”
TikTok rival Triller has bought Thuzio, which was co-founded by former New York Giant Tiki barber. Getty Images
That’s a major selling point for Triller, which is known for events like Jake Paul’s pay-per-view fight against Ben Askren, which included performances from the likes of Justin Bieber and The Black Keys, or its recent fight pitting Evander Holyfield versus Vitor Belfort.
Thuzio, which was established in 2012, is an influencer platform that offers corporate clients (who pay $30,000 for a membership), the opportunity to get to know celebrities from sports, music, and entertainment. This includes VIP events and in-person conversations with NFL legends Joe Montana and Lawrence Taylor. “Dallas Buyers Club”Actor Matthew McConaughey and celebrity chef Josh Capon will be hosting cooking demonstrations.
Triller’s Fight Club boasts star-studded pay-per-view events, including the bout between Jake Paul and Ben Askren.Getty Images for Triller
Triller Network looks to expand its reach beyond fighting and music with the addition of Thuzio’s celeb-focused live events and programming.
“Imagine asking a client: Would you like to go to a Giants game or would you like to hang out with a Giants legend?,”Barber, an ex-running back, was instrumental in the launch of Thuzio. “The proposition became easy for us to sell.”
But when pandemic hit, Thuzio’s in-person events business vanished over night. Jared Augustine CEO, said that the company was forced into bankruptcy. “virtual realm”The team discovered ways to make their business online. They offer talks and master classes for clients and less on sports. They also bring in celebrities from other industries.
“We decided to really dive in and become the best virtual events company,” Augustine said, noting that heir business grew the most it ever had– by 100 percent– this year.
TrillerNet CEO Mahi Del Silva has been on a buying spree recently, acquiring companies such as Verzuz and Thuzio as the firm prepares to go public. Twitter
According to the terms of the deal, Thuzio CEO Jared Augustine and TIki Barber will join Triller
Augustine said that strong growth, which is likely to continue at the current rate over the next few years in the United States, brought Triller to this table in March.
Triller has agreed to allow Augustine and Barber, co-founders of the company along with Mark Gerson, to remain with the company. It will also make Thuzio’s events available to the general public, not just corporate clients. Triller’s thousands of hours of master classes and talks will be monetized through the partnership of the firm and Triller.