What Is A Virtual Webinar and What Is Virtual Event?

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The human spirit is always looking for ways to improve things. This holds true even for online events. We’re often asked, “What else can we do?” Customers are often asking us what we can do to help them take their webinars to a higher level. Our answer is the same: “How long does a piece …?”

You can make your event unique by using webinar platforms that offer endless options for changing features and functionalities.

But this begs the question: When is a webinar a virtual event?”

A webinar is an online seminar which connects the audience with the webinar host. While a virtual event, on the other hand, is a multi-session online event where people interact in a virtual space rather than a physical environment.

Take your physical event online!

You may have wondered how you could turn a conference into virtual events. Although you may be wondering if it is possible, we can tell you that it is. Hosting a physical conference can present a host of problems, including venue hire, catering costs and carbon emissions from travel to and fro the venue. However, it is possible to avoid these problems by hosting your event online.

Although you may worry that virtual event organizers will restrict attendees’ interaction and networking, it isn’t true. Virtual events are all about two-way interaction. Because they offer functionality such as chat and live Q&A, sponsors and presenters can interact more with attendees.

It can be daunting for many people to approach strangers and ask questions during conferences or events. That is why “47%” of people are more inclined to ask questions online. Online events will generate 63% more attendance than traditional events.

How to make a virtual event successful

You still have to work as hard to produce a virtual event as you would for an in-person one. The success of your event depends on how well you focus on branding, preparation time, event support, and managing multiple sessions.

You can enlist the support of a project manger to oversee the implementation and planning of the online event. This will ensure that everyone is fully informed about their roles and responsibilities in order to make the event run smoothly.

  1. Time

Planning virtual events is time-consuming. It is essential to give yourself enough time to plan and produce virtual events. They take longer to prepare than a regular webinar. Because virtual events are individualized, we create them on a case by case basis and tailor them to the audience.

The event creation is not the most difficult part of the process, contrary to common belief. The most time is spent on the content creation and pre-production. As you want attendees to value your content, make sure you develop a narrative and define its purpose. You can only start planning your event once you have defined your key objectives and created a basic outline of your content.

Ask yourself the following question: “What am I hoping for my audience to remember about this event?” And, “How can I make this happen?” You’re on your way to success if you can answer these questions.

  1. Branding

The revenue increase by 23% is due to consistent branding across all channels. When it comes to online events, branding is crucial.

Host a virtual event and get branding exposure. Online events can be customized to fit your needs and brand. Virtual events are a great way to showcase your brand.

Your brand logo can be used

Adopt your brand’s fonts & colors

Use visual elements that are consistent with your brand’s style.

Use imagery from other channels like your website or social media.

You can increase brand awareness and customer loyalty by following these easy branding steps for your virtual event.

  1. Event Support

SaaS companies will prioritize customer experience in 2020. A virtual event’s success depends on the expertise of an events team. 86% of buyers will pay more for great customer service.

Your virtual event attendees and presenters should have a great experience. You need to make sure that every team member knows what their roles are and conduct dry runs before the event so that everything runs smoothly.

A moderator is a key part of improving the customer experience. They will be able to manage unexpected issues, track attendee chats and handle any questions.

  1. Run Multiple Sessions

Virtual events should be immersive and interactive. This can be achieved by having several sessions during the event, ideally a mix of recorded and live sessions. Sessions may launch over several hours or even days. These sessions can be launched according your agenda. These could include, but aren’t limited to, a lobby or a networking room, an exhibit area, or a resource library.

Final Thoughts

Once you have a better understanding of how to convert a conference or event to a virtual one and the benefits that it brings, you can now start your first virtual event strategy.

Virtual event promotion should be done at least 4 to 6 weeks in advance. We recommend that you start planning your event far before your launch date. It’s not a good idea to host an online event and then have no people show up due to insufficient time.

Once you’ve started to promote your virtual event, you can prepare your speakers and create the content necessary for its implementation. You should take this time to learn about your virtual environment. This will allow you to make sure that you are familiar with it and ensure that you have everything in order.

Here comes the fun part.

Your online event is now ready for launch. Your event support team will assist you in running your sessions. This allows you to focus on what is most important – engaging with attendees. Follow up with attendees after you have finished to let them know that the event will be available for them on-demand. Also, provide them with additional resources. You can get every last drop out of your event this way.

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